Wednesday, 01 April 2015 11:59

Commercial Sales Manager vacancy - Wrexham AFC Ltd. Featured

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wfc1864Job Summary:

Established in 1864, Wrexham Football Club is an iconic brand which has brought the Welsh town to national and international acclaim. As the only fully professional football club in North Wales, Wrexham Football Club is blessed with a significant and passionate fan base and yet has the opportunity to grow and expand.

An exciting opportunity has arisen for the right candidate to be an integral part of the future growth of Wrexham Football Club, developing the customer experience, commercial offering and building strong relationships with key partners.

The successful candidate will demonstrate the experience & capability to:

  • Create, monitor and report against an annual Commercial Plan
  • Deliver revenue to defined business targets through traditional and creative methods
  • Ensure the positive development of the Wrexham Football Club brand throughout the region
  • Ensure excellent customer service & relationships

Roles and Responsibilities:

Your principal duties and responsibilities will include:-

  • Developing the Wrexham Football Club brand and community message beyond the football club
  • Building relationships with local business communities and networking groups
  • Identifying & maximising commercial opportunities through traditional and emerging channels
  • Developing our retail offering both in store & and online
  • Merchandise sourcing & pricing
  • Delivery of outstanding sales and service levels
  • Improving the matchday customer experience

Skills & Experience:

As the successful candidate you will be able to demonstrate the following:-

  • Expert in Commercial Planning with strong sales and marketing skills
  • Strong interpersonal skills
  • History of relationship development
  • Financially adept with the ability to produce financial Sales reports
  • Record of delivering against a Commercial Plan
  • Experience of events management
  • Whilst not essential, Welsh language skills would be advantageous


  • Excellent planning and organisational skills
  • Creative and innovative in approach
  • Ability to communicate at all levels, both written and verbal
  • Ability to confidently interact at all levels of the business (players, management, fans, Senior Management) with the capability to report clearly and concisely at board level
  • Teamworker who supports others in the team

This role will provide a fantastic opportunity to work within a vibrant and high profile industry and attracts a competitive remuneration package for the successful applicant.

To apply for this position please visit:

Applications by: Monday 13th April, 2015